WE MEET YOU WHERE YOU’RE AT

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DEDICATED

Your success is our #1 priority!
We are 100% devoted and loyal to
our salon partners

Our entire company, including the CEO, joins together to help ensure your needs are met

Dedicated resource center team just a phone call away

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NATURAL

We are a distributor of naturally derived products

NO BOOTHS

The only distributor and associated manufacturer in Florida focused on Commissioned or Team-based Pay Salons – Not Booth Rental

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CARING

The Salon People team executes to perfection with care

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COLLABORATIVE

Collaborative owner to owner network with best practices, networking meetings, and forums

CRAFT DRIVEN

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WINNERS

Artists win NAHAs, work back stage at NY Fashion week, assist at International Hair Shows, style Celebrities, and consistently rank at the top of the pay scale among beauty professionals

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EDUCATORS

Artists have opportunities to become global educators

ELEVATE YOUR TEAM WITH IN SALON EDUCATORS

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DARE TO DREAM

CREATIVE INDUSTRY EVENT FOR ARTISTS AND THEIR TEAMS

EDUCATION AND EXECUTION

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ADVANCED BUSINESS ACADEMY

INNOVATES EASE OF EXECUTION AND BUSINESS SOLUTIONS FOR OUR SALON OWNERS AND MANAGERS AND IS THE ENVY OF THE INDUSTRY

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ADVANCED EDUCATION

ADVANCED EDUCATION CALENDAR FILLED WITH GLOBAL EDUCATORS IN A REGIONAL SETTING

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24/7

INNOVATIVE TECHNICAL EDUCATION AVAILABLE 24/7 ONLINE

TOOLS

WE PROVIDE OUR SALONS TOOLS TO ASSIST WITH MARKETING SUCCESSFUL PRODUCT LAUNCHES AND EVENTS

GROW FASTER

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ESP

DEDICATED ESP PER REGION TO EDUCATE AND MOTIVATE SALON TEAMS FOR GROWTH

PROVIDE CUSTOMIZED SOLUTIONS FOR COMMISSIONED OR TEAM-BASED PAY SALONS

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EARN $100K+

HELP ARTISTS TO CREATE A CAREER PATH TO BECOME $100K+ INCOME EARNERS

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INCREASE RETAIL

SYSTEMS TO INCREASE RETAIL SALES AND A PROVEN BRAND WITH A 3 TO 1 TRY TO BUY RATIO

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STANDARDS

WE WORK WITH OUR SALONS TO IMPLEMENT UNFORGETTABLE STANDARDS TO CREATE AND UNFORGETTABLE EXPERIENCE THAT KEEPS THE SALON’S GUESTS RETURNING FOR MORE

 
 

OUR TEAM

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TOM PETRILLO

PRINCIPAL
With Us Since 2002
Integrity, Intention, Care

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KAREN PETRILLO

PRINCIPAL
With Us Since 2012
Kind, Authentic, Creative, Fun but Driven, Nurturing

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JENNIFER CUMMINGS

VICE PRESIDENT OF EDUCATION, SALES AND MARKETING
With Us Since 2005
Love, Driven, Leader

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HAYLEY GREER

DIRECTOR OF EDUCATION, SALES AND MARKETING
With Us Since 2006
Proud Mama, Strong-Willed, Loyal, Detail Oriented

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MICHAEL CRAGNOLIN

BRAND AMBASSADOR
With Us Since 2006
Gratitude, Intention, Mentor

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BRIANNA HOLDEN

SALON RESOURCE MANAGER
With Us Since 2008
Sassy, Limited Edition, Salt & Sand, Coffee, Glitter

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MANDY YOUNG

EDUCATION AND SALES PARTNER
With Us Since 2009
Faith-filled, Ambitious, Family, Crunchy Momma, Shoe Obsessed

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DEBBIE COPELAND

EDUCATION AND SALES PARTNER
With Us Since 2010
Determined, Loyal, Protector

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DEANNE WILKINS

SENIOR VP OF FINANCE
With Us Since 2012
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RYAN RACHMAN

ACCOUNTANT
With Us Since 2013
Honest, Reliable, Detailed

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CHAD WENGER

CONTROLLER
With Us Since 2013
Honest, Loyal, Integrity

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AMETHYST GRAMLEY

BUSINESS DEVELOPMENT PROJECT MANAGER
With Us Since 2014
Sunshine, Caring, Helpful, Breathe, Love

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ANDREA LOPER

BUSINESS DEVELOPMENT MANAGER
With Us Since 2014
Committed, Believer, Faith Filled, Nuturing, Achiever

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DAVID POWERS

EDUCATION AND SALES PARTNER
With Us Since 2014
Family, Grit, Coach, Pupil, Comic-nerd

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JESSICA HOSHALL

EDUCATION AND SALES PARTNER
With Us Since 2014
Determined, Hard Working, Dedicated

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BRITNEY PEEK

SALON RESOURCE PARTNER
With Us Since 2016
Wife, Dreamer, Loyal, Dog Mom

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KAI FLOOD

AVEDA EDUCATION AND SALES COORDINATOR
With Us Since 2016
Jesus, Friend, Salt & Sun, Bolts

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SEAN HATCHER

EDUCATION AND SALES PARTNER
With Us Since 2017
Adventurous, Performer, Passionate, Outgoing

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JOHN BENEDETTO

REGIONAL EDUCATION MANAGER
With Us Since 2017
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GABBY LUCCARELLI

EDUCATION AND SALES PARTNER
With Us Since 2017
Animal Advocate, Wellness Whisperer, Intuitive, Compassionate

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RYAN WAGNER

AVEDA EDUCATION AND SALES COORDINATOR ASSISTANT
With Us Since 2018
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BRIAN SMITH

SALON RESOURCE PARTNER
With Us Since 2018
Creative, Compassionate, Charming

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REBECCA ALEMAN

EDUCATION AND SALES PARTNER
With Us Since 2018
Passion, Bubbly, Caring

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MAUREEN LANDRY

EDUCATION AND SALES PARTNER
With Us Since 2018
Loyal, Trustworthy, Inquisitive, Grateful, Reflective

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RONNIE APPEL

ARTISTIC LEAD
With Us Since 2018
Motivated, Methodical, Consistent

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ERICA GRESKOVIAK

EXECUTIVE ASSISTANT
With Us Since 2018
Resilient, Whimsical, Artist

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KELLEE PEASE

HR AND TALENT ACQUISITION MANAGER
With Us Since 2018
Kind, Loyal, Detail-oriented, Supportive, Reliable

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LORI PFEIFER

BUSINESS DEVELOPMENT MANAGER
With Us Since 2018
Loyal, Optimistic, Reliable, Inspiring

 
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 PURPOSE

CREATE A CHAIN REACTION OF CARE.

VISION

TO PARTNER AUTHENTICALLY WITH THE HAIRDRESSING PROFESSION FROM STYLISTS TO THEIR OWNERS. OUR GOAL IS TO PROVIDE THEM EVERYTHING THEY NEED TO BE SUCCESSFUL IN THEIR CRAFT.

GUIDING PRINCIPLES

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Use your words to help. Be understanding. Listen more. Love more.

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Lead with sales driven results. Think smart and bring it like you own it!

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Ride the waves and honor balance.

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Be your best self. Create WOW experiences! 

IT’S FUN TO CARE 

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STRATEGIC ALLIANCES
FOR GETTING BUSY 

WILSON MCCOY
info@wilsonmccoylaw.com
wilsonmccoylaw.com
(407) 803-5400

SANDERS LAW GROUP
stanley@sandersgroup.com
sandersgroup.com
(727) 328-7755

WORLD CLASS FINANCE
jmapes@pacificos.com
pacificos.com
(844) 369-9237 (WCFS)

VOMOR HAIR EXTENSIONS
tiffany.delaune@neill.com
vomor.com
1 (877) 234-5170

ELEVATE HAIR
tatum@neill.com
elevatehair.com
(985) 969-0121

IMAGINAL MARKETING GROUP
hello@immarketinggroup.com
immarketinggroup.com
(985) 792-0991 or (877) 792-0991

LITTLE RED BIKE
collega.com
1 (416) 754-1444