DISCOVER AVEDA 

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AVEDA:

CONNECTING BEAUTY, ENVIRONMENT AND WELL-BEING.

The art and science of pure flower and plant essences is the core of Aveda. Our beauty products are alive with the life force of plants, and contain pure essential oils. Our solutions are so powerful we call them purescriptions™. While we specialize in hair care, we offer other plant-based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth. Our professional network shares our commitment. Ever since a hairdresser founded Aveda in 1978, our products have been harvested with respect for the earth, in harmony with the web of life.

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Aveda’s roots are planted in Ayurveda, the ancient east-Indian art of healing, which takes a holistic approach to life and wellness, with a focus on cultivating balance.

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NATURALLY DERIVED
We define naturally derived ingredients to be those for which more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source.

 

Our commitment to deliver high performance, botanically-based products that are kinder to the planet – which is good for all of us goes much deeper than our use of naturally derived ingredients.

 
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ACTING RESPONSIBLY

A pioneer in the use of 100% post-consumer recycled PET* packaging. 1st beauty company to manufacture with 100% certified wind energy. 1st privately owned company to sign the Ceres Principles in 1989. Raising funds for environmental causes through our annual Earth Month campaign.

* PET is the most widely recycled plastic in the world and can be recycled into many new products.

 
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NATURE IS THE BEST
BEAUTY ARTIST
OF ALL

At Aveda, our goal is to ensure our products will benefit our guests through exceptional performance, while we deliver our continued promise of environmental and social responsibility.Aveda partners with local indigenous communities.

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OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.

— HORST RECHELBACHER, FOUNDER

 
 

WHY PARTNER WITH AVEDA 

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BUILD AND
DEVELOP

YOUR BUSINESS WITH AVEDA

 

Aveda is a prestigious brand that adds value to your salon and spa. We offer merchandising tools to maximize your retail opportunity. Aveda is a line of high-performance professional products based on revolutionary botanical science & aromaology™. Professionally recommended haircare, skincare, bodycare & make-up to cater to your guests’ every need.

 
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INCREASE YOUR PROFIT & RECRUIT NEW GUESTS

An exclusive brand, selectively distributed

Exclusive distribution means greater retail opportunities and profitability

Unique Aveda services to differentiate from other salons

Strong call to action activities to bring new guests to your salon location


 
 

A WORLD OF SUPPORT AT YOUR FINGERTIPS.

Vast marketing resources with customizable, downloadable pieces that let you raise your brand profile

Aveda PurePro™ - an online professional community, connects you to more than marketing—like inspiration, business advice and other Aveda salon/spas

Seasonal consumer media campaigns - digital and print

Social media activity with contests, sampling and events on Facebook & Twitter

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Consumers can find your salon/spa in the location finder. The most widely used platform on aveda.com

HIGHER
LEARNING
WITHOUT
LIMITS

Dedicated support from the Aveda Education Team. Knowledge comes in many forms, from our Congress Festival and Summit that inspire network-wide, to the personal development of specialized classes to intimate in-location coaching and purefessional™-led workshops.

In salon coach program – training your team members to become the Aveda educator within your salon or spa.

Aveda Business College to help your salon increase profitability and sustainable business growth.

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DEVELOP AND GROW WITH AVEDA

 

Each salon is assigned a Salon Development Partner (SDP). The SDP will help improve salons’ productivity by providing business growth support and excellent product knowledge training. The SDP will also keep the salon aware of corporate initiatives and programs.

Each Salon Development Partner has an average of 30 clients, this means a high level of commitment Professional retail know-how to drive sell-through not sell-in

 

ECOSYSTEM OF AVEDA

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CHOOSE YOUR PERFECT BUSINESS PARTNERSHIP

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AVEDA FAMILY/ NETWORK PARTNERSHIP MODEL

High quality salon with a passion to grow and commitment to education. Goal is for Aveda to be the most preferred brand within the salon, making up 50% of retail sales.

HAIR COLOR and PRODUCTS:
Aveda Hair Care Products required, and Aveda Hair Color recommended; may carry up to 2 other competitive lines

BENEFITS:
Dedicated Education and Sales Partner (ESP) for support

Professional pricing on back bar products

PureBenefits eligible - Co-Op Dollars awarded to support your education and marketing initiatives

Access to AvedaPurePro.com for education

Access to LearnAveda.com: Aveda’s digital curriculum

BRANDING GUIDELINES:
Retail Animation Package

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AVEDA EXCLUSIVE PARTNERSHIP MODEL

An Aveda exclusive salon with above average technical skills.

HAIR COLOR and PRODUCTS:
Carries Aveda Hair Care Products and Aveda Hair Color exclusively

BENEFITS:
Dedicated Education and Sales Partner (ESP) for support

Listed on Aveda.com salon locator

Pure Privilege Rewards Program Eligible (Aveda’s Loyalty Program)

PureBenefits eligible - Co-Op Dollars awarded to support your education and marketing initiatives

Professional pricing on back bar products

Access to AvedaPurePro.com for education

Access to LearnAveda.com: Aveda’s digital curriculum

BRANDING GUIDELINES:
Retail Animation Package

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AVEDA CONCEPT & LIFESTYLE PARTNERSHIP MODEL

Full service AVEDA Salon and/or Spa offering the highest caliber of professional services in hair, skin, body and makeup. Considered an ambassador for the Aveda brand in its respective market. The Lifestyle model is co-branded with Aveda in an approved location.

HAIR COLOR and PRODUCTS:
Carries a full representation of Aveda Products and Aveda Hair Color exclusively

BENEFITS:
Use of Aveda logo on literature and advertising, business cards, letterhead and menus.

Dedicated Education and Sales Partner (ESP) for support

Salon A-Commerce eligible

Listed on Aveda.com salon locator

Pure Privilege Rewards Program eligible (Aveda’s Loyalty Program)

PureBenefits eligible - Co-Op Dollars awarded to support your education and marketing initiatives

Professional pricing on back bar products

Access to AvedaPurePro.com for education

Access to LearnAveda.com: Aveda’s digital curriculum

BRANDING GUIDELINES:
Lifestyle Salons only are Co-branded with AVEDA

Retail Animation Package for both Concept and Lifestyle salons

 
 

 HAIR COLOR

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AVEDA’S #1

selling product

TOP AVEDA HAIR COLOR EXCLUSIVE SALONS HAVE:

A stronger retail business

25% higher service tickets

50% or higher business in hair color services


Find out how Aveda Hair Color can help you and your business grow...


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ESSENTIALLY DAMAGE FREE
96% NATURALLY DERIVED

Certified organic conditioning oils infuse hair with amazing health, condition and shine. Fade resistant Aveda’s patented green tea extract locks in long lasting color that stays true from service to service.

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CUSTOMIZED
COLOR

Infinite shade possibilities empower colorists to be artists, increase guest retention, and drive color service transactions.

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FASHION COLORS

Create the brightest fashion shades and the palest pastels with Aveda’s new pure pigments in red, violet, blue, green, yellow, orange and universal clear.

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INVENTORY
CONTROL

Aveda Full Spectrum hair color can offer unlimited shade possibilities while reducing inventory up to 250%

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