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 PURPOSE

CREATE A CHAIN REACTION OF CARE.

VISION

TO PARTNER AUTHENTICALLY WITH THE HAIRDRESSING PROFESSION FROM STYLISTS TO THEIR OWNERS. OUR GOAL IS TO PROVIDE THEM EVERYTHING THEY NEED TO BE SUCCESSFUL IN THEIR CRAFT.

GUIDING PRINCIPLES

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Use your words to help. Be understanding. Listen more. Love more.

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Lead with sales driven results. Think smart and bring it like you own it!

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Ride the waves and honor balance.

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Be your best self. Create WOW experiences!