CONNECTING BEAUTY, ENVIRONMENT AND WELL-BEING.
The art and science of pure flower and plant essences is the core of Aveda. Our beauty products are alive with the life force of plants, and contain pure essential oils. Our solutions are so powerful we call them purescriptions™. While we specialize in hair care, we offer other plant-based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth. Our professional network shares our commitment. Ever since a hairdresser founded Aveda in 1978, our products have been harvested with respect for the earth, in harmony with the web of life.
Aveda’s roots are planted in Ayurveda, the ancient east-Indian art of healing, which takes a holistic approach to life and wellness, with a focus on cultivating balance.
We define naturally derived ingredients to be those for which more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source.
Our commitment to deliver high performance, botanically-based products that are kinder to the planet – which is good for all of us goes much deeper than our use of naturally derived ingredients.
A pioneer in the use of 100% post-consumer recycled PET* packaging. 1st beauty company to manufacture with 100% certified wind energy. 1st privately owned company to sign the Ceres Principles in 1989. Raising funds for environmental causes through our annual Earth Month campaign.
* PET is the most widely recycled plastic in the world and can be recycled into many new products.
NATURE IS THE BEST
At Aveda, our goal is to ensure our products will benefit our guests through exceptional performance, while we deliver our continued promise of environmental and social responsibility.Aveda partners with local indigenous communities.
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
— HORST RECHELBACHER, FOUNDER